Every organization faces two choices right now -- do you want to be better or worse than before COVID-19? Staying the same is not an option. Your clients need to make a Power Pivot and need to do it now, not in a few months when it's probably going to be too late.
During this online program, three experienced entrepreneurs will share some their top ideas for what owners and leaders can be doing now to be better prepared for the After Covid period. Their ideas, which can be used right away, will cover marketing, branding, and leadership.
To avoid saying "I should have done..." or "I wish we had done...", you'll want to register for this program.
REGISTRATION FEES:
There is no charge to participate in this webinar, but pre-registration is required.
CONTINUING LEGAL EDUCATION CREDITS:
The course approved for CLE credits in Georgia and Ohio. The course is not approved for CLE credits in Illinois.
SPEAKERS:
Lee Eisenstaedt, is an AFHE member and the founder of The Leading With Courage Academy, an advisory firm in Chicago. He partners with owners and leaders of employee- and family-owned businesses who want to be more effective builders and stewards of healthy, sustainable, thriving businesses. He does through his leadership workshops, assessments and succession planning process.
Lee has nearly four decades of experience as a senior finance and operations executive with large manufacturers in both the U.S. and Europe and as a two-time COO of both a Top 5 and Top 50 CPA firm. He is the author of four books on leadership, the most recent of which, Leading With Courage, was published in June 2019, a regular contributor to Forbes.com, and is an Official Member of the Forbes Coaches Council. He also received his MBA from Northwestern University.
Dan Gershenson is Chicago’s highest rated virtual Chief Marketing Officer for firms with no marketing department and has been described as their secret weapon. He is CEO of Caliber Brand Strategy and Content Marketing in Chicago and the co-author of Content Marketing for Local Search: Create Content That Google Loves and Prospects Devour that was published in 2019.
Dan helps his clients, the majority of which are professional services firms, position their brands in the marketplace, create more strategic and compelling online content, discover real insight from client interviews and identify the tactics that make the maximum amount of sense for their audience, goals and budget.
Dan has been certified by Duct Tape Marketing as a Marketing Master Consultant and a Professional Services Marketing Expert. He brings over 25 years of experience to his clients and is an alumnus of Drake University.
Trisha Daho is the Founder of Empowered LC in Chicago. Her practice partners with C-suites and managing partners to think, plan, and execute strategically for the purpose of accelerated and sustainable growth, primarily in professional service firms. She also partners with larger firms to create success for women and diverse people who are entering leadership positions through a diversity and inclusion peer advisory experience focused on strategy, high performing teams, and advocacy in leadership.
She regularly writes and speaks on a variety of topics, including authenticity in leadership, high impact teams, creating growth cultures, and diversity and inclusion.
Trisha spent most of her career leading large, diverse teams toward the delivery of value for her clients at a Big 4 Accounting and Advisory firm wherein she made partner in nine years. She also earned her law degree from Case Western Reserve University and a business degree from Miami University.
